Sela&Co coffee is Fair Chain
Next to the well known term Fairtrade, Fair Chain is mentioned for a while now too. With Fair Chain says that the production chain from bean to cup of coffee is based upon honest principles. So this takes it all a level higher than Fair Trade, who only gives an additional fee to the farmer who sells the product. Most important differenceis that with Sela&Co coffee, the full process of burning and packaging is taking place in Thailand.